Some cookies are “session cookies.” Such cookies will be deleted automatically after the end of your browser session. On the other hand, other cookies remain on your device until you delete them yourself. Such cookies help us to recognize you when you return to our website.
Our website uses functions of the web analytics service Google Analytics. Provider of the web analysis service is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses “cookies”. These are small text files that your web browser stores on your device and allow analysis of website usage. Information generated by cookies about your use of our website is transmitted to a Google server and stored there. Server location is usually the US.
Google Analytics cookies are set on the basis of Art. 6 para. 1 lit. f DSGVO. As the operator of this website, we have a legitimate interest in the analysis of user behavior in order to optimize our website and possibly also advertising.
We use Google Analytics in conjunction with the IP anonymization feature. It ensures that Google shortens your IP address within member states of the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. There may be exceptions, in which Google transmits the full IP address to a server in the US and only cuts there. Google will use this information on our behalf to evaluate your use of the website, to report on website activity, and to provide us with other services related to website activity and internet usage. There is no merger of the by Google Analytics transmitted IP address with other Google data.
The setting of cookies through your web browser can be prevented. However, some features of our website may be restricted. Likewise, you can prevent the collection of data relating to your website use, including your IP address and subsequent processing by Google. This is possible by downloading and installing the browser plug-in that can be accessed via the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set which prevents the collection of your data on future visits to our website: Disable Google Analytics.
Demographics in Google Analytics
Our website uses the demographics feature of Google Analytics. It can be used to generate reports that contain statements on the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google and third-party visitor data. An assignment of the data to a specific person is not possible. You can disable this feature at any time. This is possible through the ad settings in your Google Account or by generally prohibiting the collection of your data by Google Analytics, as explained in the section “Objection to data collection”.
Google AdWords and Google Conversion Tracking
Our website uses Google AdWords. Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.
AdWords is an online advertising program. As part of the online advertising program, we work with conversion tracking. After clicking on an ad served by Google, a cookie will be set for conversion tracking. Cookies are small text files that your web browser stores on your device. Google AdWords cookies lose their validity after 30 days and are not used for personal identification of users. At the cookie, Google and we recognize that you clicked on an ad and were redirected to our site.
Each Google AdWords customer receives a different cookie. The cookies are not traceable through AdWords client websites. Conversion cookies are used to generate conversion statistics for AdWords advertisers who use conversion tracking. Adwords customers learn how many people clicked on their ad and were redirected to conversion tracking tag pages. However, AdWords advertisers are not provided with information that allows them to personally identify users. If you do not want to participate in the tracking, you can object to a use. To do this, deactivate the conversion cookie in the user settings of the browser. So there is no inclusion in the conversion tracking statistics.
The storage of “conversion cookies” is based on Art. 6 para. 1 lit. f DSGVO. We as website operators have a legitimate interest in analyzing user behavior in order to optimize our website and advertising.
With a modern web browser, you can monitor, restrict or prevent the setting of cookies. The deactivation of cookies may result in limited functionality of our website.